CAREERS FOR DIGITAL MARKETERS
Marketing has always been a necessary component for successful businesses of all sizes but, as electronic devices become more prominent parts of our lives, the need for companies to market via the Internet and electronic media is rapidly increasing.
Many companies are moving away from traditional marketing strategies that rely on newspaper, magazine and television advertising, and moving into digital brand messaging that makes use of the increased prevalence of video, photo sharing and viral stories.
eMarketer, a market research firm, predicts that digital marketing will surpass television ad spending by 2018. And digital marketing experts like Jeff Kamikow stress that this creates an incredible amount of opportunity for anyone considering a career in the industry.
1) Content Manager
Content managers are responsible for determining the tone and voice of a company. The primary responsibility of a content manager is to build content that will be distributed across various channels, including the company’s website, social media and various marketing campaigns. The main goal of this is to generate leads, increase audience engagement and encourage brand loyalty.
As a content manager, you need to understand multiple content management systems. You also need at least a little writing and editing experience.
2) SEO Specialist
Although focus has shifted to content strategies, search engine optimization is still very much in demand. According to Smart Insights, SEO is one of the most highly-sought-after skills in the digital marketing industry.
If you love math and puzzle solving, SEO could be right for you. You will need strong analytical-thinking skills as well as some coding skills. Working as an SEO specialist, you will analyze and make changes to websites to optimize them for higher search engine rankings and improved conversion rates. You will be responsible for researching keywords and phrases, maintaining top search engine rankings for key pages and analyzing your webpage’s competitiveness.
3) Digital Marketing Analyst
A digital marketing analyst does exactly what the job name implies. They create, analyze and refine reports that measure the impact of the company’s marketing efforts. They also create and test new digital products, analyze information to understand customer needs, and use this information to make recommendations to help the company meet their goals through brand marketing.
4) Social Media Manager
Of all the digital marketing jobs, social media managers are the people that have to be the most informed about the latest developments and user needs. They are responsible for the company’s most interactive marketing division, and they often act as the face of the company. A social media manager must seek out creative ways to engage existing and potential customers online.
To do this job well, you have to be creative, yet technical; entertaining, yet professional. You must also be capable of looking two steps ahead and know where industry trends are heading.
5) PPC Executive
A pay per click executive is responsible for bringing targeted traffic to a company’s website through the use of paid search campaigns. They research keywords, optimize pay-per-click campaigns and drive targeted traffic to the website for the lowest cost possible.
If this is the career you are seeking, you will need to be an excellent strategist. You will also need strong math skills. And a strong understanding of Google Adwords and Google Analytics doesn’t hurt!
A Career in Digital Marketing
Digital marketing is an ever-evolving, fast-moving business. Professionals must be willing to learn constantly, keep pace with current trends and think in innovative ways every day. If this sounds like you, you will make a great addition to the industry.